Under Armour X Enja Reyes // Behind The Scenes
The original Under Armour :60
Here is a behind the scenes look at the latest project we worked on for Under Armour starring Enja Reyes. It’s a glimpse into the endless dedication and sacrifice an up and coming boxer is willing to put forth to achieve greatness.
The visual style is crafted to feel gritty and visceral with urban tones that evoke those 5AM workouts. For this reason, we decided to shoot all exteriors at blue hour, which gave us a window of about 45 minutes before sunrise or total darkness. Pulling this off as a two-day shoot took planning and efficiency on set to get everything we needed with the perfect available light.
We also spent five hours at the gym to light and capture the indoor training shots. We used a slim crew to be able to move quickly and a location scout of the gym was essential in helping us build out the shot list and lighting plan. We stayed on schedule thanks to a solid plan that left us prepared, and a hard working cast and crew that hustled on set.
We hope you enjoy the Under Armour spot as well as the BTS companion piece!
The behind the scenes edit –