Andy Roddick Foundation “Opportunity”
ARF is a great organization and we strongly believe in the work they are doing — so it’s an honor for us to be here again.
The Delivery Men were responsible for this year’s promo from concept to execution. Using the key word “Opportunity” as a springboard, Hussain and I developed a concept that encompassed what ARF was all about. Their motto “Talent is universal but opportunity is not”, seems to capture their mission perfectly. So to play off of this we created something that would contrast the differences of opportunity and how ARF can give underprivileged kids the chance to develop their talents and dreams.